Evaluation

 

In my NHS Better Health TV Advert, I made sure to use a variety of angles in my scenes with meaning/purpose such as close ups, POV shots, wide shots and several more. My ideal goal before beginning to produce this TV Advert was to have several different and unique shot sizes along with making sure it is edited to a high standard. I also used a few different styles of shot sizes in separate scenes. In addition, I decided to use blue colour to light up the surroundings for the first few scenes to indicate a more sad atmosphere and to give off the impression that the character is struggling. Also, I tried to make the story of this advert a symbolic representation of a mental health journey which is one of the perks of doing exercise which I mainly focus on as I felt like people would be a lot more encouraged to start exercising more if they saw how good it can make you feel. I also tried to use authentic and realistic dialogue to convey a practical message which is relatable for the audience. I did this by making sure the script was something that an average young adult would say. 

One of the most important factors that helped me on my journey through this project has been schedules. This allowed me to keep on task and try to stay ahead of schedule so then there would be no issue reaching the final deadline along with if there was any issues I could handle them without going overtime and having to stress over reaching the deadline. This also allowed me to be very organised throughout the duration of this project. 

Furthermore, I made sure to gather audience feedback on my initial drafts and final product to be confident that my end product was up to a high standard and be able to tweak slight issues people had with my initial drafts of the TV Advert. This proved to be very helpful as after amending some of my target audience's key issues they thought the advert was a success and made them want to go and exercise. 

Here, this is the first section of the project I did; I researched the client to learn more valuable information about the NHS. This allowed me to potentially apply some of this information to the final product and what the NHS symbolises.

In addition to researching the client, I decided to look into some of the NHS' previous products to get an understanding of the style of the products in which I also started to think about how my product will align with the NHS' style whilst also being unique and makes people want to have a healthier lifestyle. This allowed me to also think about which direction I wanted to take my advert, as I had the choice of making the campaign about smoking cessation, eating healthy or getting active. I put an extensive amount of time into researching all three types of NHS' product so then I can make a final verdict and what I wanted to create. 

After making my verdict, I decided to look into the audience I would be making my adverts for. This allowed me to understand which areas of getting active I needed to focus on and which sections I didn't need to spend as much time on. In addition, I did this to allow me to think about and start creating ideas for my TV advert and podcast as this made it easier to keep on the relevant topic whilst also figuring out how to inspire my target audience to start exercising. 

Overall, I learnt several new skills throughout this project including the importance of audience feedback, to try new editing skills even if they do not stick in the final product and to take several tries of the same scene so then I can choose the best flowing one in post-production. I have been able to take feedback on board as I have been able to amend any issues regarding the advert; luckily there were no issues regarding the story itself so I did not have to amend that after I uploaded my first prototype of the TV Advert. However, if this was the case I would've attempted to amend that issue as quickly as I could to appease my target audience. I feel like I have met the expectations of the brief as I have promoted the NHS Better Health Campaign in several different ways throughout the TV Advert such as using their logo and ending the advert with their logo and some text to encourage people to check out the NHS' website. Whilst recording and editing the TV Advert and podcast, I came to the realisation that my areas of expertise lie within script writing or acting as both areas I excel in due to being incredibly passionate about it and this has allowed me to realise the importance of a good plan and continuity as both are key components to making an advert work. 

 Also, using the feedback I received from the final iteration of the documentary, I gathered that people were already inspired to go and exercise meaning that hopefully other people will find this beneficial. Initially, my ideas for the NHS Better Health Campaign started out with lots of outdoor activities to show the positive aspects of exercising and making new friends. I followed this idea through however due to the unpredictable weather at the time, I decided to make most of the setting be placed indoors to avoid any potential external risks (such as possibly becoming ill.) Other than that, my initial ideas were refined with flat plans and conversations with my crew. If there was one thing I would've liked to have done better (and would've given a second opportunity) was think about alternatives a lot more (for example if someone was ill) and have more back up plans in case a scheduled part of the production had to be cancelled one day. Due to this, most of the decisions I made -if this was the case- was very last minute and did not have a lot of thought being put into them (although luckily it usually paid off as I could focus on blogger.) Using this experience, I can take away the fact that schedules are very important in production and the more detailed a schedule is the more organised I will be.