Pre-Production: Creative Elements​

                                                  Script 

                            

Here, this is the script that I made for my Better Health TV Advert and podcast. I created these scripts and proofread them so then the production process is a lot easier and isn't nearly as chaotic. I now know exactly what I should be doing and won't have to take time during production to think of ideas for dialogue. I know this will work for my target audience as I believe they will find it informative and a general good story for them to get invested in. In addition, I know this will work for my client and the brief as I have made sure to try and excel at the requirements as much as I could and make it as informative as possible.

   Storyboard

Similarly, to the scripts, the storyboard was a great use as instead of having to think about camera angles and shots (eating into shooting schedules), I now know what is to be expected and a general idea I can come back to if I need to know what camera angle/shot I should do. Also, I know this will work for my target audience as it could be perceived as relatable. I also know that this will work for the NHS and the brief as it is still very informative and promotes the NHS Better Health Campaign.  

Introduction-

Editing: fade transition

non-diegetic sound: low background music

Diegetic sound: cats meowing, birds chirping, TV

Scene 2- 

Editing: clean cut transition

Non-diegetic sound: low background music

Diegetic sound: Tv, remote, TikTok

Scene 3-

Editing: clean cut transition 

Non-diegetic sound: low background music

Diegetic sound: TikTok

Scene 4-

Editing- clean cut transition

Non-diegetic sound: low background music

Diegetic sound: TikTok, actor speaking

Scene 5-

Editing: Several unique transitions for the montage

Non-diegetic: background music

Diegetic sound: actor speaking

Scene 6-

Editing: clean cut transition

Non-diegetic: Background music

Diegetic sound: actors speaking, footsteps, birds chirping 

Scene 7-

Editing: several unique transitions for another montage

Non-diegetic: Background music

Diegetic: Actors speaking 

Scene 8- 

Editing: Fade in transition

Non-diegetic: background music, voice over

Diegetic: none

Outro-

Editing: NHS logo, dissolve transition

Non-diegetic: background music

Diegetic: none