Canon- Interpreting the brief

Canon has launched a new camera and their campaign theme for this new product line will be called 'Journeys'. This theme was chosen to emphasise how photography can be used creatively and to display the beauty of photography. I am required to create a front cover for a Canon advertorial magazine which promotes the new camera. In addition, I have to create a print advert or advertorial to be included in the magazine. I am aiming the advert's target audience towards a wider audience of 15-25 year old to encourage the younger generation to form a brand allegiance to Canon equipment and services. The deadline for this project is the 6th March 2023. I will be inspired by Canon's previous print adverts whilst being as equally creative with the product as I can. Moreover, with this product, I will ensure to uphold Canon's values and focus when thinking about ideas for this product. 

I will have to overcome time constraints so I will have to make a highly planned schedule to make sure the deadlines for this project are met with reasonable expectations. I will also have to make myself aware of the resources I have and use them to their best capabilities so then I can create a high-quality product which is suitable for the needs of our target audience. Finally, I will also make sure I am highly enthusiastic  so then the process of completing the products will be more enjoyable which will hopefully make the final product a lot better.